What’s new in Nosto: Scaling ecommerce growth with Mapp & Nosto’s hyper-personalized customer journeys across channels

In today’s competitive ecommerce landscape, understanding customer behavior across all channels is key to delivering personalized experiences that engage and convert. Without a cohesive data set, marketing and ecommerce teams struggle to gain the insights needed to optimize campaigns and onsite experiences. That’s why we’re excited to announce our new integration with Mapp Marketing Cloud, which allows brands to combine the power of Mapp and Nosto to unlock hyper-personalized experiences that boost customer engagement and drive long-term loyalty.

Introducing Nosto’s integration with Mapp

For the first time, Mapp and Nosto users can seamlessly sync data between platforms, connecting email, mobile messaging, and onsite personalization. This two-way sync allows brands to import Mapp’s customer groups into Nosto for personalized website experiences and export Nosto segments to Mapp to improve targeting in email and mobile campaigns.

By combining these powerful tools and their unique data sets, brands gain deeper insights into customer behavior, shopping preferences, and affinities. These insights enable you to refine marketing campaigns and onsite experiences to deliver personalized product recommendations, drive sales, and boost customer lifetime value (CLTV).

How it works

Brands can effortlessly sync data between Nosto and Mapp, aligning insights from both platforms. Mapp customer groups can be imported into Nosto to personalize onsite experiences, while Nosto segments can be exported to Mapp to enhance targeting for email and mobile campaigns. Additionally, Nosto can push cart and search abandonment events into Mapp’s Whiteboard, triggering automated workflows that re-engage customers based on their activity.

Why should you leverage the integration?

Holistic customer insights

Integrating Mapp’s data with Nosto provides a complete view of your customer base. This combined data set enables you to understand not only what customers do on your site, but also how they interact with marketing campaigns, allowing you to tailor both your website content and offsite marketing efforts more effectively.

Advanced email personalization

Nosto’s real-time data enhances Mapp’s email and mobile campaigns by enabling dynamic, personalized content. Whether retargeting customers based on their behavior or sending promotions for abandoned carts, this integration improves engagement and conversion rates. Another key benefit is the ability to seamlessly embed Nosto’s email widgets within Mapp emails, delivering personalized product recommendations with minimal effort.

Optimized onsite experiences

With Mapp’s customer data feeding into Nosto, you can create highly personalized onsite experiences that align with cross-channel campaigns. Whether it’s personalized banners or product recommendations, this ensures a consistent and cohesive experience across all touchpoints.

Recover lost revenue

By pushing cart and search abandonment events into Mapp, Nosto helps recover lost revenue by re-engaging high-intent shoppers. Automated emails or mobile messages can be triggered to remind customers of the products they left behind, or recommend relevant products based on their search behavior.

Enhanced analytics for smarter decisions

Combining Mapp’s marketing data with Nosto’s behavioral insights provides a comprehensive view of customer behavior. This allows you to make data-driven decisions to improve both marketing and ecommerce strategies, ultimately increasing sales and CLTV.

Streamlined collaboration

The integration unites marketing and ecommerce teams around a shared data set, improving collaboration and coordination of strategies. By aligning customer insights across both teams, you can streamline workflows and deliver a more cohesive customer experience.

Ready to get started?

To start using the Nosto integration with Mapp, simply head to the integration section in your Nosto account and select ‘Mapp’. For more information, check out our detailed help article.